Cases fra September

In our work, we always start with the customer's specific challenge, and if it's not concrete, we're happy to help make it as specific as possible before proposing a solution and initiating the conceptual work. Here, we work channel-independent, so whether the solution is a communication or branding campaign, film, events, or something entirely different, it always depends on the challenge.

Annually, we tackle a wide range of tasks for everything from large private companies to public institutions. Below you'll find a selection of our work, covering everything from internal communication to employer branding and marketing campaigns.

A door to new talents

Our employer branding campaign for the audit firm Deloitte branded the company as a consultancy firm that literally and metaphorically opens doors to businesses and fulfills great ambitions. Simultaneously, the campaign illustrated in an original and engaging way what it means to be a consultant in a global audit firm.

In the video series "The Impact I Choose," we portrayed three employees from different departments, each with their career choices at Deloitte. Each persona also appeared in a fourth 'master film,' telling a more overarching brand narrative about what it means to choose one's own 'impact.'

In the SoMe campaign "One Title Fits none," we sought to go beyond employees' generic consultant titles and get them to articulate what it means to work as a consultant in what many simply know as an audit firm.

Specifically, we asked a number of young employees to choose three words that represent them and their work at the moment. From these words, we could then form a new title, which became the focal point of a campaign that tells both about the candidates, their workday, and visions for the future.

With the campaign, we also made potential candidates aware that the firm contains much more than boring auditors and dusty accounting types, but is also a modern company that advises the country's most interesting businesses on everything from environmental concerns to technology and leadership.

"I can highly recommend September Agency, which efficiently and accurately delivered an analysis of our situation and needs as well as several sharp campaign concepts that are both strategically grounded, highly creative, and flexible so that they can be activated across digital channels, physical activities, and employees. And they are just some nice people you want to work with, as you sense that they genuinely want the best for you."

- Tine Logan Strange, People & Purpose Strategy, Deloitte

Deliverables: Analysis, concept development, interviews, photography, video, portrait articles, photos, design of career site, and digital campaign content for various SoMe channels.

From start-up to grown-up

For the data and hearing technology company Auditdata, we created the brand narrative "Ear by Ear," supporting the company's global growth journey and positioning it as a significant player that connects customers' clinical work with the use of data to develop the business. Additionally, we developed a complementary, contemporary, and sharp visual identity that placed the ear and the human at the center, making the company stand out from competitors who either appear very clinical or as irrelevant technology companies.

"In September, we sharpened Auditdata's purpose narrative and visual expression, positioning the company as a relevant and globally leading enterprise software company. This has had a significant impact on our global growth journey."

- Morten Weicher, Co-owner, Auditdata.

Deliverables: Positioning, brand narrative, visual identity

If you're an IDAlist, there's room for you at IDA

For the union IDA, which has been named Denmark's best, we developed the recruitment and employer branding campaign "The IDAlists," reflecting the company's agile and digital work culture, which starts fragmented but comes together in the end. At the same time, it clarifies that employees' personalities and expertise vary in an environment where individuals have significant influence over their professional development.

Deliverables: EVP foundation, interviews, career site, digital recruitment campaign, photos and texts, as well as visual identity and conceptual framework.

Challenging digital customers in an analog reality?

We assist the software company and CRM champion Zendesk in communicating more engagingly and originally. We do this through physical Direct Mail campaigns and events, where the experience mirrors Zendesk's digital service and leaves current and potential customers with a memorable impression.

Deliverables: Campaign, film, direct mail, event

Denmark's most boring internal communications campaign!

For TDC Net, we created a different internal awareness campaign focusing on three "exciting" areas: Privacy, Compliance, and GDPR. After all, no one imagines that an e-learning course on GDPR and various other internal investigations is what employees look forward to the most. Our overall concept speaks directly to that and acknowledges employees' skepticism towards internal campaigns. Specifically, we used the shared feeling of boredom as an ironic tool, allowing us to address something significant. Because ultimately, it's about taking care of each other. Is that boring, perhaps?

"The campaign has not only meant that we far exceeded our expectations for the number of completed GDPR courses, but it has also changed the way we communicate internally at TDC Net."

- Mona Persson, Privacy Compliance Manager at TDC NET

Deliverables: Internal communication, strategy, campaign, film

People and relationships in a digital world

Pedab is a family-owned Swedish IT group with offices throughout Europe. We assist them in creating engaging cinematic narratives about partners, employees, and have written and produced the brand film "People are our Purpose," which is centered around the company's culture and rooted in the owner's passionate commitment to customer relations and culture.

Deliverables: Brand film, partner video, storytelling