Employer branding
Are you looking for a strategic and creative employer branding agency
specialized in anchoring or changing your identity and culture through compelling stories, campaigns, activities, social media (SoMe), videos, and other content?
Book an inspirational meeting at
info@september-agency.dk or call (+45) 22 17 61 21.
Why Employer Branding?
In a competitive job market, it's more challenging than ever to attract and retain talented employees. As an HR professional or business leader, you likely recognize the importance of building a strong employer brand that sets your organization apart from others. But do you also understand the significance of communicating creatively?
Employer branding is no longer just about showcasing a company's benefits, perks, and employees. It's about speaking to the hearts and minds of potential candidates, engaging them on an emotional level, and inspiring them to choose your company as their preferred employer. Creativity is a crucial factor here.
The sound of September
In this episode of the podcast 'Giv ordet til', Lasse and Mikkel from the agency are invited to a conversation about employer branding and why you should work creatively, effectively, authentically and visionarily if you want to get something out of your employer branding efforts.
(Only available in danish)
Creativity is the Key Pillar
Differentiation
Creativity allows you to differentiate your employer brand from your competitors. By thinking outside the box and presenting your company in a unique and authentic way, you can capture attention and stand out among the many other companies fishing in the same talent pool.
Authenticity
Creativity enables you to showcase the essence of your company culture and values. Through engaging storytelling, visual content, and targeted campaigns, you can communicate what makes your company special and create an emotional connection with potential candidates.
AMBASSADORS
Creativity enables you to showcase the essence of your company culture and values. Through engaging storytelling, visual content, and targeted campaigns, you can communicate what makes your company special and create an emotional connection with potential candidates.
CANDIDATES
Creativity enhances the candidate experience throughout the recruitment process. From visually appealing career pages and captivating job advertisements to alternative interview techniques and conversation starters at events or conferences, you can create an experience that reflects your company's creativity and leaves a lasting impression on candidates.
CHANGE
Creativity fosters an innovative and adaptable mindset within your organization. By encouraging creative thinking, you can generate fresh ideas, embrace change, and stay ahead in a constantly evolving market.
Two Ways to Effective Employer Branding
What is a job when the workplace has completely or partially moved away from the community, into the home office or onto LinkedIn? What happens to the culture and job satisfaction when automated screening processes take over? And what does it mean for the company's image if HR and communication and marketing speak different languages?
At September, we have a clear position on how to create and execute Employer Branding both strategically, creatively and effectively.
We are happy to come out and hold a 30-minute inspirational presentation, where we show examples of creative ways to create a strong employer brand that can live on in your company.
We also facilitate employer branding workshops, where management, HR, communication, marketing and employees get involved in the preparation of your EVP (employer value proposition) and campaign strategy.
Contact us to explore the possibilities
What Do We Actually Do?
We write EVPs, create campaigns, produce videos, develop interactive activities and installations where your employees become part of a story. Involved in many or few ways. As living assets, creators, teachers, or learners. We help you build a strong foundation that you can use to engage your employees. Use it to discover more about the hidden gems in your company or to let future employees know what it's like to be part of your company.
WE CRAFT EVPs
WE DEVELOP CONCEPTS
WE DESIGN CAMPAIGNS
WE PRODUCE CONTENT
WE EXECUTE IT ALL
"It's rare to find an agency that is both strategic and creative and can also reflect your ambitions."
Tine Logan Strange, Brand and Communication Lead, Deloitte
Two Ways to Effective Employer Branding
Whether you're starting to build your employer brand or want to execute an existing strategy, we have the experience and tools to take you further.
Anchor
We create a process that involves employees and management in formulating your new EVP (employer value proposition), the cornerstone of your employer brand. Afterward, we develop a series of initiatives and creative campaigns that put your EVP into play with employees and potential candidates.
Change
Building upon your current employer brand or EVP, we create concrete concepts for new campaigns and activities. We produce and execute efficiently and pragmatically, driving change and anchoring it along the way, ensuring quick results for your company.
A Needle in the Haystack
Employer Branding is one of the most complex communication disciplines, as it intersects and reaches out from several other areas of responsibility within the company. It requires the ability to connect internal communication and HR needs with branding and marketing opportunities.
To succeed in an effective employer branding campaign, it's essential to have a clear understanding of the company's needs and activities. It also requires a commercial mindset and connections within the business and top leadership to create the necessary relationships and ensure the company prioritizes the discipline.
Failure to do so can result in employer branding becoming a challenging compromise, at best leading to a series of generic employee portraits or roll-ups that no one is pleased with and, ultimately, could do more harm than good.
Employer Branding: Vision or Authenticity?
Employer branding refers to a company's efforts to market itself as an attractive workplace. An employer brand represents the actual perception of the company as an employer among current and potential employees. However, it's not necessarily the same as being 100% authentic.
Employer advocacy involves giving employees a voice and letting them create content that showcases their expertise, happiness, and pride in their work and workplace. It's a natural part of the era we live in but not necessarily a powerful tool for advancing or developing the company's culture.
However, this doesn't mean that you can't engage, involve, and activate your employees through a strong employer brand. On the contrary, a strong employer branding campaign helps provide employees with something creative and tangible to grasp, share, and make their own.
Contact us to explore the possibilities
Contact us to explore the possibilities
