So now it's election time again. Denmark will once again be bombarded with election rumors, election posters and party programs. But if we look behind the politics, we are actually seeing the country's largest and most intense employer branding campaign. We've mentioned it before, but a general election is the ultimate exercise in employer branding. Here's why: The Value Proposition (EVP) A party is like a company with many employees. Parties are not just fighting for votes,